Ice Spice’s Emoji Billboard Sparks Speculation of Ongoing Beef, Fans Weigh In

Emoji billboards featuring Ice Spice’s infamous lyric “Think you the shit, you not even the fart” have been spotted cruising around Atlanta, sparking speculation about the target of the message. While it’s unclear if Ice Spice herself ordered the billboards, many speculate that it’s a continuation of her ongoing beef with Latto. The lyric from “Think U The Shit (Fart)” was widely interpreted as a jab at Latto, who responded to the track on her own release, “Sunday Service.”

Despite the billboard move, fans still argue that Latto came out on top in the beef. One fan pointed out Latto’s bold move of filming a music video in Ice Spice’s exact neighborhood, while another criticized Ice Spice for resorting to billboards instead of a stronger diss. “Sunday Service” has yet to make its debut on the Billboard Hot 100, while “Think U The Shit (Fart)” debuted at No. 37 but dropped to No. 52 in its second week.

Meanwhile, Ice Spice faces criticism over her recent Super Bowl performance, with comedian Michael Blackson poking fun at her onstage antics. Fans joined in, with many disparaging Spice’s performance in the comments. However, Spice still made headlines by attending the game alongside Taylor Swift and starring in an ad for Starry. The ad, titled “It’s Time To See Other Sodas,” features Spice rejecting her “ex-boyfriend,” resulting in a comically explosive conclusion. Despite gossip sites speculating about her love life, the ad did not reveal any personal details about the rapper.