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Reebok Eyes Return of Iconic Jay-Z and 50 Cent Collabs, Shaq and AI Lead the Charge

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Sneaker enthusiasts received exciting news from Reebok recently as the company announced a significant shake-up in its basketball division. NBA legends Shaquille O’Neal and Allen Iverson have taken on key roles, with Shaq assuming the position of president of basketball and Iverson serving as his vice president. The duo shared their plans on a recent episode of the Complex show Sneaker Shopping, hinting at a revival of iconic collaborations with rappers from the early 2000s.

During the episode, the pair expressed their eagerness to reintroduce some of Reebok’s past collaborations with hip-hop artists. The topic arose when the host mentioned Jay-Z’s recent appearance at the Super Bowl wearing his own Reebok collab shoes from 2003. Shaq and Iverson seized the opportunity to acknowledge the viral moment and hinted at future collaborations with Jay-Z, as well as with 50 Cent.

“Of course, so 50, when I call you, holla, JAY-Z, we’ll be calling ya,” Shaq affirmed. “We definitely want to give the fans and the consumer what they want, but we’re also gonna be coming with new styles and new technologies. But, shout out to JAY-Z, shout out to 50 Cent. We definitely will be having a conversation with them very soon.”

The prospect of Jay-Z and 50 Cent’s iconic collaborations making a comeback has sparked excitement among sneaker enthusiasts. Additionally, the strategic move to bring in Shaq and Iverson to lead the basketball division has garnered positive attention, with fans optimistic about the direction Reebok is heading.

In related news, Jay-Z recently made headlines after he was spotted listening to ScHoolboy Q’s upcoming album, Blue Lips, ahead of its release. The interaction was shared on Instagram, prompting reactions from Q’s fellow Top Dawg Entertainment artists such as SZA and Isaiah Rashad, who humorously expressed their desire to have their music heard by Jay-Z as well.

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As Reebok gears up for potential collaborations and continues to make waves with its revamped basketball division, fans eagerly anticipate the return of iconic sneaker partnerships and innovative designs. What are your thoughts on Reebok’s plans to revive collaborations with Jay-Z and 50 Cent? Do you believe the addition of Shaq and AI will positively impact the brand’s basketball division? Share your thoughts in the comments below.

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