Beyoncé is gearing up to unveil her highly anticipated line of cosmetic products, a venture she has been teasing since last year. On Tuesday (February 6), the global icon shared a captivating trailer for her upcoming hair care line, Cécred (pronounced “sacred”), signaling its imminent arrival.
In the trailer, viewers are treated to a diverse array of hairstyles and glimpses into the various stages of hair care and maintenance. Accompanying the video, Beyoncé wrote, “Hair is sacred. The journey begins Feb 20. Visit CECRED.COM” in the caption, building anticipation among her fans.
The Houston native initially hinted at her plans last year in an Instagram post, where she reminisced about her early days working in her mother’s salon. Reflecting on her journey, she expressed a desire to continue her mother’s legacy of nurturing and celebrating hair.
While the focus is on hair care, a search of the US Patent and Trademark Office database revealed that “Cécred” has been trademarked for a wide range of products, suggesting Beyoncé’s venture may extend beyond hair care to include items such as jewelry boxes, cosmetic bags, bed sheets, clothing, and sleep masks.
In related news, fellow artist Sexyy Red recently announced plans for a new lip gloss line, showcasing a variety of unconventional flavors. However, details regarding the release date of Beyoncé’s Cécred line remain undisclosed.
Meanwhile, on the music front, Sexyy Red has been making waves with her latest single “Bow Bow Bow (F My Baby Dad),” accompanied by a controversial music video. Shot in her hospital room shortly after giving birth to her second child, the video features provocative scenes, including showering the room with cash, exposing her breasts through the window, and using the doctor’s phone. The deluxe edition of Hood’s Hottest Princess includes this track.
As fans eagerly await the release of Beyoncé’s hair care line, excitement continues to build around her latest entrepreneurial endeavor, promising a transformative experience in hair care and beauty.
