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Offset Shares Insights on Record Deal, Advocates for TikTok as Stream Count, and Debates Independent vs. Major Label



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In a candid conversation, Offset shares insights into the music industry, shedding light on the lessons he’s learned and advocating for changes.

Offset, a prominent figure in hip-hop, reflects on his journey in the music industry, emphasizing the importance of knowledge and adaptation. He acknowledges the prevalent challenges faced by artists, including unfair deals and lack of understanding of contractual terms. Drawing from personal experience, he urges artists to actively engage with their legal representation to grasp the intricacies of their agreements.

The rapper discusses the significance of ownership in the industry, distinguishing between publishing and masters. He shares his aspirations to obtain full ownership of his masters while navigating the complexities of contractual obligations. Offset emphasizes the importance of leverage and negotiation in securing favorable terms with record labels.

Addressing the impact of streaming on hip-hop, Offset acknowledges its benefits while highlighting its limitations for artists. He shares his perspective on TikTok, recognizing its potential as a platform for music promotion but also raising concerns about its influence on artist discovery. Offset advocates for TikTok streams to be counted as part of an artist’s streaming metrics, underscoring its role in shaping contemporary music consumption.

Amid discussions on the state of hip-hop, Offset dismisses notions of decline, asserting the genre’s enduring cultural significance. He celebrates the contributions of black artists and executives to the industry’s success while affirming hip-hop’s continued dominance in shaping mainstream music trends.

Offset’s insights offer valuable perspectives on the evolving landscape of the music industry and underscore the importance of empowerment and education for artists navigating its complexities. As the industry continues to evolve, Offset’s advocacy for transparency and equitable treatment serves as a rallying cry for artists seeking to assert their rights and thrive in a rapidly changing landscape.

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